Toby Mcinnis – Medium

Toby Mcinnis

Published in
The Startup

There Are No “Special Words” That Give Away AI-Generated Content

AI writing has the same faults as human writing

Jan 22, 2024

There Are No “Special Words” That Give Away AI-Generated Content

Jan 22, 2024

Published in
The Startup

Seven Words To Make Your Content Flow Like an Ironclad Argument

The connective tissue of a truly persuasive piece

Apr 2, 2023

Seven Words To Make Your Content Flow Like an Ironclad Argument

Apr 2, 2023

Published in
Better Marketing

The Best Way to Build A Brand People Love? Throw an Audience Away

Make a conscious choice to narrow the playing field

Mar 23, 2023

Mar 23, 2023

Published in
The Startup

Not Everything You Need To Thrive Can Be Easily Measured

Creators should stop obsessing over metrics they never chose

Sep 26, 2022

Not Everything You Need To Thrive Can Be Easily Measured

Sep 26, 2022

Published in
The Startup

The Single Most Valuable Thing a Freelancer Can Do Is Call Out Bullshit

We’ll tell you what the people on your payroll can’t

Sep 15, 2022

The Single Most Valuable Thing a Freelancer Can Do Is Call Out Bullshit

Sep 15, 2022

Published in
The Startup

If The Audience Doesn’t Understand Your Premise, It Won’t Connect With Your Content

Every ambitious digital creator can learn from Chris Rock

Sep 8, 2022

If The Audience Doesn’t Understand Your Premise, It Won’t Connect With Your Content

Sep 8, 2022

Published in
Better Marketing

Five Ways To Use Research That Actually Wins People’s Trust

B2B buyers are not as mesmerised by data as you think

Sep 8, 2022

Five Ways To Use Research That Actually Wins People’s Trust

Sep 8, 2022

Published in
The Startup

Uncertainty Isn’t The Enemy. It’s Time to Make Friends With It.

Leaders naturally want a sense of control, but it comes at a cost

Sep 3, 2022

Uncertainty Isn’t The Enemy. It’s Time to Make Friends With It.

Sep 3, 2022

Published in
Better Marketing

Every Brand Should Know What Their ‘Dramatic Question’ Is

Give your audience a choice between two versions of themselves

Sep 1, 2022

Sep 1, 2022

Published in
Better Marketing

The Best Marketing Story Might Not Be the One You Want To Tell

Brands need to face uncomfortable truths to make a connection

Aug 30, 2022

The Best Marketing Story Might Not Be the One You Want To Tell

Aug 30, 2022

Toby Mcinnis

Toby Mcinnis

I help B2B brands produce content that turns a blank stare, into a blank cheque

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