Toby McinnisinThe StartupThere Are No “Special Words” That Give Away AI-Generated ContentAI writing has the same faults as human writingJan 224Jan 224
Toby McinnisinThe StartupSeven Words To Make Your Content Flow Like an Ironclad ArgumentThe connective tissue of a truly persuasive pieceApr 2, 20233Apr 2, 20233
Toby McinnisinBetter MarketingThe Best Way to Build A Brand People Love? Throw an Audience AwayMake a conscious choice to narrow the playing fieldMar 23, 20235Mar 23, 20235
Toby McinnisinThe StartupNot Everything You Need To Thrive Can Be Easily MeasuredCreators should stop obsessing over metrics they never choseSep 26, 2022Sep 26, 2022
Toby McinnisinThe StartupThe Single Most Valuable Thing a Freelancer Can Do Is Call Out BullshitWe’ll tell you what the people on your payroll can’tSep 15, 20224Sep 15, 20224
Toby McinnisinThe StartupIf The Audience Doesn’t Understand Your Premise, It Won’t Connect With Your ContentEvery ambitious digital creator can learn from Chris RockSep 8, 20222Sep 8, 20222
Toby McinnisinBetter MarketingFive Ways To Use Research That Actually Wins People’s TrustB2B buyers are not as mesmerised by data as you thinkSep 8, 2022Sep 8, 2022
Toby McinnisinThe StartupUncertainty Isn’t The Enemy. It’s Time to Make Friends With It.Leaders naturally want a sense of control, but it comes at a costSep 3, 20224Sep 3, 20224
Toby McinnisinBetter MarketingEvery Brand Should Know What Their ‘Dramatic Question’ IsGive your audience a choice between two versions of themselvesSep 1, 20221Sep 1, 20221
Toby McinnisinBetter MarketingThe Best Marketing Story Might Not Be the One You Want To TellBrands need to face uncomfortable truths to make a connectionAug 30, 2022Aug 30, 2022
