Toby McinnisinThe StartupThere Are No “Special Words” That Give Away AI-Generated ContentAI writing has the same faults as human writing3 min read·Jan 22, 2024--4--4
Toby McinnisinThe StartupSeven Words To Make Your Content Flow Like an Ironclad ArgumentThe connective tissue of a truly persuasive piece6 min read·Apr 2, 2023--3--3
Toby McinnisinBetter MarketingThe Best Way to Build A Brand People Love? Throw an Audience AwayMake a conscious choice to narrow the playing field5 min read·Mar 23, 2023--5--5
Toby McinnisinThe StartupNot Everything You Need To Thrive Can Be Easily MeasuredCreators should stop obsessing over metrics they never chose5 min read·Sep 26, 2022----
Toby McinnisinThe StartupThe Single Most Valuable Thing a Freelancer Can Do Is Call Out BullshitWe’ll tell you what the people on your payroll can’t6 min read·Sep 15, 2022--4--4
Toby McinnisinThe StartupIf The Audience Doesn’t Understand Your Premise, It Won’t Connect With Your ContentEvery ambitious digital creator can learn from Chris Rock4 min read·Sep 8, 2022--2--2
Toby McinnisinBetter MarketingFive Ways To Use Research That Actually Wins People’s TrustB2B buyers are not as mesmerised by data as you think8 min read·Sep 8, 2022----
Toby McinnisinThe StartupUncertainty Isn’t The Enemy. It’s Time to Make Friends With It.Leaders naturally want a sense of control, but it comes at a cost4 min read·Sep 3, 2022--4--4
Toby McinnisinBetter MarketingEvery Brand Should Know What Their ‘Dramatic Question’ IsGive your audience a choice between two versions of themselves5 min read·Sep 1, 2022--1--1
Toby McinnisinBetter MarketingThe Best Marketing Story Might Not Be the One You Want To TellBrands need to face uncomfortable truths to make a connection4 min read·Aug 30, 2022----